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Email Newsletter Usability Download
Email Newsletter Usability
165 Design Guidelines for Newsletter Subscription, Content, etc.
Last Week downloads: 0
Total downloads: 274
- Last Updated: Dec 31, 2008
- License: Commercial $348.00 Buy
- OS: Windows 2003/XP/2000/98/Me/NT
- Requirements: No special requirements
- Publisher: Nielsen Norman Group (1 more Applications)
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For Email Newsletter Usability Publisher's description
The positive emotional Aspect of newsletters is that they can Create much more of a Bond Between user and Company than a website can. The negative aspect is that usability problems have much stronger impact on the customer relationship than they normally do.
Users spend 51 seconds reading the average newsletter. The layout and writing both need superb usability to survive in the high-pressure environment of a crowded inbox.
Averaged across our study, newsletters lost 19% of potential subscribers due to usability difficulties in their subscription processes and designs. People often stay subscribed to newsletters they don't want (cursing the sender with every new issue that clutters their inbox), so the unsubscribe process is also worth improving.
Newsletters need to be smooth and easy: they must be seen to reduce the burdens of modern life. Even if free, the cost in e-mail clutter must be paid for by being helpful and relevant to users - and by communicating these benefits in a few characters in the subject line.
This report shows what happened when real people used a broad set of real newsletters: trying to get on and off the subscription lists, maintaining their subscriptions, and receiving issues in their inboxes (sometimes opening the newsletters and sometimes scanning or reading them).
Note:
$348 for a single report, $698 for the report and the right to make copies within your organization. (No shipping/handling fees will be added: it's a download.) you can free download Email Newsletter Usability now.
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Please be aware that Brothersoft do not supply any crack, patches, serial numbers or keygen for Email Newsletter Usability,and please consult directly with program authors for any problem with Email Newsletter Usability.